I fell in love with Google search back when people still used WebCrawler. But that’s because back then Google was the underdog. I still like using Google. Google just works, but once in a while I check out what others are doing because I’m rooting for the next uderdog. Now that Google is a giant behemoth, making their ads harder to spot, and ratcheting up their tracking, I figured it’s about time to switch. But where to?
Supposedly Bing is the closest contender. While I have no love for Microsoft, I was desperate. So I tried it. It wasn’t the first time. I try this once a year or so just to see what’s out there. Last time I tried Bing was kind of ok except for that giant background picture that slows everything to a crawl when I’m working over remote desktop. This time I was horrified. The first screen of results were pure ads. There wasn’t a single real result until I scrolled down past the first screen. The bottom of the screen wasn’t any better. If this is the strategy Microsoft is using to catch up with Google Search then good luck to them – they are screwed. Or are they? After all I bet the sheeple who get Bing as default on their Windows 10 don’t notice the tiny little word “ad” beside each of those ads and are just fine whatever they were fed. After all it was close enough…. and perhaps even helpful. This is not for me …and that’s why Ad Block Plus exists.